Avoid being Branded "One of the Herd"


What is the Problem?

This one comes from Vanessa in Birmingham, and her question is: “What do you think about branding by big companies?”

What To Do

Look at the words.

Consider the universe: In the beginning was the word.

The word Logos is Greek meaning "word", but the true meaning goes beyond that - it's "the inward thought itself" or "the rational principle that governs and develops the universe." 

The word "logic" comes from Logos. 

When we think...

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